DESIGN · CONNECT · AUTOMATE
Hospitality & Entertainment
Thirsty Duck
A lively night at Thirsty Duck can mean a game of duckpin bowling, conversation at the bar, or time around a table. The displays had to belong to the experience rather than compete with it.
ITAM brought entertainment into the bowling and social areas, considering where guests gather, what they can see, and how the room should feel when the venue is busy.
Discuss your projectHOSPITALITY & ENTERTAINMENT / THE PROJECT
The action belongs
where people gather.
This was about making different parts of a lively venue feel connected. Guests should be able to enjoy the entertainment without losing the conversation or atmosphere around them.
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01 / BOWLING & ENTERTAINMENT
Can everyone stay
part of the action?
Duckpin bowling gives guests a reason to move, play and gather. Screens above the lanes bring sports and entertainment into that activity, adding to the atmosphere without turning the lanes into a television showroom.
Sightlines and placement matter as much as the display itself. The picture should be there when someone looks up, while the game in front of them stays the focus.
VIEW PROJECT PHOTO ↗
02 / THE SOCIAL SPACE
Entertainment that fits
the night.
At the bar, guests have a different rhythm: a drink, a conversation, perhaps the next play on screen. ITAM considered displays and the room together, so the technology supported the social experience rather than dominating it.
The result feels like part of Thirsty Duck—a place designed for people to gather.
THE RESULT
A gathering place first.
Technology in its place.
Across the lanes and the bar, entertainment became another reason to stay in the moment. The useful design work is in making those views feel natural from where guests actually spend time.
EXPLORE MORE
More places. More possibilities.
LET’S START WITH PEOPLE
What would you like your space to do?
Tell us what works, what gets in the way and what you want to make possible.
Contact ITAM